Allison Licciardi

Hi there! I’m Allison Licciardi, a recent UCF alum with a degree in Communication and a passion for social media, branding, and storytelling that actually connects.

 

I bring hands-on experience across PR, marketing, and content creation, with a track record of building brand identities, managing multi-platform strategies, and creating content that resonates. I’ve produced videos for national brands like Handshake, grown audiences through analytics-driven posting, and built podcast episodes from concept to publication.

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I’ve led full digital rebrands, coordinated marketing campaigns, and managed content for organizations ranging from small businesses to communities with 40+ chapters. Through my sorority and Greek life leadership roles, I strengthened organizational communication, managed large-scale initiatives, and honed my skills in collaboration, storytelling, and creative problem-solving.

Whether I’m developing a brand voice, creating UGC for beauty and lifestyle companies, producing podcast episodes, or designing content that boosts engagement, I bring a thoughtful eye, strong organization, and a go-getter mindset to every project.